Modern website design is a relative phrase. Some people might think a website designed in 2010 is modern, while others in the web design field have seen so many new things in the past year, that anything pre-2018 is already outdated.
The thing we notice most is that modern website design doesn’t require or benefit from a ton of bells and whistles. The more simple and clean, the better the user experience is.
Here are five key elements of modern web design:
This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design. A strong color palette will help create cohesiveness between everything your business puts out.
Companies who have both primary and secondary colors have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database.
However, the number of colors you incorporate in your design is also a very important aspect. Too many colors become visually distracting, so most modern website designs opt for only two or at the most three in their major design elements.
As we hinted earlier, converting visitors into leads and customers is also very important to modern website design, and here’s why: Websites are meant to connect you with the people who are interested in your content, products, and services. Once this connection is made, you want to retain some sort of relationship with these visitors.
Things like email subscription forms, free downloadable eBooks or whitepapers, free product forms, free consultations, or other invites are great calls-to-action (CTAs). These should be strategically incorporated into your website design and are very important for gathering the contact information (typically just an email address) of your visitors so that you can continue conversations with them as leads and convert them into customers.
Right, moving on to mobile-friendliness.
If your website is STILL not mobile friendly, then you are actually doing your business more harm than good, really you are!
In fact, your competitors are probably laughing and taking full advantage of the fact that your customers can’t access your website, products, or services on their mobile devices.
That’s right, your potential customers are all going to your competitor’s websites because theirs are accessible on mobile devices.
Talk about throwing money down the drain-pipe.
Modern website designs will also boast safe, clean, and bold typography.
Clean design typography will include the following elements –
Correctly sized text, usually bigger than 16px. This website uses 18px and 19px size text for improved readability.
Adequate line-spacing for improved readability.
Limited use of different colored fonts.
Grey or black typography, depending on the background tone/image.
If your website is still using a text size of 12px or less, then it’s well and truly frozen in time. Increase it, make it easier for your visitors to read your web copy.
This element of modern website design is exactly what it sounds like: You should design your site for the user, not just to boost your rankings. Companies, out of a sense of desperation to get better rankings, tend to do things that are “good” for Google but bad for the user.
However, this shouldn’t be the hierarchy of importance for website design. A website should be user-friendly before a company should concern itself with ranking higher on a Search Engine Results Page.
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