Advertising Platforms for eCommerce Business
We are living in the world of millennials and generation Z who instantly turn to search engines when they encounter shopping ideas. People of generation X has also developed much interest in online shopping. Remember when last time your dad or mom told you to order something medicines, groceries, or something else. Thanks to the convenience of mobile or desktop shopping, your order is just a click away. Also, you get to explore varieties and choose the best for you. All this is possible due to pay-per-click. PPC for eCommerce business plays a major role.
Not everyone only uses Google, many are on yahoo and Bing as well. Amazon has become an emerging platform for e-commerce for that matter. The power of PPC has grown with growing options for PPC experts. If you are still not using this powerful tool, you are not doing justice to your business. Before knowing the benefits and platform, let’s get started with scratch.
What is Pay per click?
Pay per click or PPC under digital marketing is a form of paid advertising. Money is deducted from your account whenever there is a click on your ad. That money is a kind of fee that you pay to platform showing your ads.
Nothing comes free so is this but results are overwhelming-
- Quick brand awareness
- Audience engagement
- Low-cost advertisement
- Conversion or sale
These are benefits for a layman. A digital marketing expert sees the same thing in reach, impression, newsletter signups, number of add to carts/wish list, etc.
Well, a lot goes in optimizing things for favourable results, your landing page, e-commerce site, and many other things which are secondary. For now, you must choose the platform best for your business.
Google is a common search engine used mostly on this planet. When you search for a product on the Google search engine, you get ads on the right side and top in the search engine result page. Results may vary on desktop and mobile. On the desktop, you may find Google my business list followed by images with ads on the right side. On mobile, these ads are on top followed by the GMB list and further ads.
There are so many brands already competing on this platform. The cost per click is also high if you are a low-budget business. Here, you can achieve your goal faster though with the right strategies. Keywords are significant on any platform. As popular keywords are most in-demand, so you have to bid high for that.
Bing ad has its origin in Microsoft. Many PPC consultant ignores the potential of Bing ads but 63 million searches are not a joke here. For new businesses, this platform is a good start due to less competition and cost per click. It is a place where you can experiment with things and understand the need of your business before getting started in Adwords. Not just, you can learn here about your loopholes but can earn significant success with proper planning.
The game is pretty the same as Adwords and Bing. In Amazon advertising, your product will be shown to viewers for corresponding keywords. The benefit here for an e-commerce business is you get to advertise your product on the first page of Amazon. The ads shown are much like Google ads but it is amazon sponsored ads.
The level of competition, cost included, and other factors determine which PPC platform will work for you. These were some tips to help you out.