Any digital marketing strategist can tell you what to do in Google AdWords but knowing what not to do is also important. AdWords is not a simple thing when you see it strategically.
Nearly, all businesses want to build their online presence at any cost. There could be many competitors in your niche also. Meagerly, taking the advice of Google ads consultant may not do the wonder. You need to do homework from your side to get the consultant’s points. But everyone knows what they should do to get conversions. This article will strengthen your knowledge of Google AdWords by letting you know what to avoid in AdWords.
Precaution is better than cure, so you can take the following points as precautions. So, that you don’t fall into the trap like other-
Avoid running after high volume keywords
High volume keywords bring a lot of traffic. That is true but it may not bring better ROI in every case. High volume keywords have competition that may kick out a weak brand. Any digital marketing strategist will also advise you that if you are not an established brand right now, high volume keywords may harm you.
Sometimes, keywords with the high search volume may not quality the relevancy factor. Your click-through-rate and cost-per-click may improve but you will grab nothing out of it. If your ad shows up for the keywords that don’t have a match for your business, the user will not take interest in your brand. Isn’t it quite obvious? You want toothpaste and someone gives you washing powder. The same thing can happen on AdWords also.
Don’t spend too much on high ranking keywords
Google Ads expert obsessed by his strategy can do this mistake. There is a high chance that you spend a significant amount of your budget on bidding for high-rank keywords. This practice may backfire you. Indeed, you will rank for it but your lead and sales will not give you satisfactory results.
It is not like that you should not spend a budget on your keywords. But it would be better to have a look at your ROI metrics before you make this decision. You just don’t have to show up at the top of the search page but also have to earn revenue out of it.
Avoid using all your resources and energy in ads only
Do you know that the landing page is equally important? You can’t afford to ignore this habit. The landing page starts the journey of users for conversions. They are the golden hens for you at this stage. Ok, it may sound avaricious but in business, it is justified. So, avoid using all your energy and resources on making ads only. The optimization of the landing page is still left.
Avoid sticking to less knowledge
PPC is a work in which you need to acquire knowledge and also update it. As you get some knowledge from this article, don’t stick to it only. Keep experimenting, learning, and applying it.