Custom Mobile Apps
If you foresee mobile app development as “big brands” things like Bank Of America and Walmart, then it’s time to re-think. Presently, more and more small and midsize enterprises are going mobile, understand and follow effective mobile strategy snarling up more than just a mobile-friendly website.
If, in case you are still not sure why your enterprise should re-think about custom mobile apps. Let’s start by looking at the concrete reasons, and undeniably whopping revenue – “why going down this path with a trusted mobile app development company is beneficial sooner rather than later”.
In 2012, according to ABI Research, the revenue accumulated globally by mobile application was $30 billion, eclipsing the expected predictions. Moreover, an Appcelerator survey in 2013 states that 73% of enterprises have created fewer than five apps, and 39% were noob to the mobile app.
Irrespective of the lofty number and exponentially rise of mobile apps; I have scratched the surface for enterprise adoption of mobile apps. Globally, consumer spending behavior has shown a tremendous shift with projections expected to reach $171 billion by 2024, which is approximately two times the manifold of revenue in 2019.
According to a revised 2020-2024 market forecast by Sensortower, a significant upthrust is noticed in mobile app industries, especially in remote work and education leading to a behemoth efflux in-app download and installing for the early entrants of 2020 and beyond.
However, the predicted economic crisis resulting from COVID-19 will somewhat happen revenue growth in the coming time. Despite the trend, mobile app spending worldwide is predicted to outgrow by 2024. If somehow you were not acquainted with the video conferencing product prior COVID-19 outbreak, certainly you are now.
In the outlook of a global pandemic, Zoom video has out scaled as a top performer and hot pick of millions from the IT industry to schooling. This sudden drift has made it a top performer stock on NASDAQ with 130% gain, or roughly 160% spread when considering the 30% market decline.
With Zoom presently turning everyone’s apple of the eye, the big boulder waiting will be sustaining the gains. The analysis took a deep dive into whether Zoom is the best performer of the year or simply a fickle around, for it’s worth of cross-platform app development nature, I consider the Zoom video app as an outperformer in the market.
Thus it’s right to say; mobile apps have proven worth for businesses.
Although for the firms that stay resistant to the idea of creating an app, acknowledging the potential of apps to target, engage, support, and increase in client retention rate should provide a plentiful reason for them to create a mobile app of their own.
If nothing else works wonders, the increase in the number of businesses enfolding mobile apps reflects a bigger recognition in the business community of the value mobile apps holds.
Thus, herein the article enlists four discrete benefits of mobile apps alluring customer interactions and offer worth for a business, all of which cater as a powerful business that all businesses should think of investing in and developing an app for themselves.
1. Mobile Apps Accelerate Customer Service
The best feature of mobile apps is “mobile” as it provides distinct dimensions to the marketing utility of the apps.
In addition to the respective niche targeting and data-driven benefits of conventional digital marketing strategies, mobile apps have mobile-specific technologies that offer unique and efficient means for app owners to interact and engage with their clients.
One type of mobile-specific technology compatible with the mobile app, irrespective of the operating System is geo-targeting, a function that offers mobile marketers to segment behemoth audiences on a granular level by tracking user location through an app.
So, the degree of targeting capabilities through this technology on aligning with iOS and android app development company allows the marketer to deliver personalized messages to their clients and engage them in the most optimal marketing contexts; for instance, the time buyer enters a store.
The success of the marketing campaigns, and others admiring it, is not possible without the specialized technology that’s compatible with mobile products and allow marketers to reach their clients in small but influential ways.
To understand this approach, let’s take an example of “Whole Foods”.
Whole Foods triple click-through rates with Geo-Fencing
As an example of the efficient and practical uses of mobile-specific technologies, Whole Foods skyrocketed. In regards to marketing, the context was a 2016 campaign carried out by Whole Foods.
In the campaign, Whole Food partnered with the location-based marketing company to include a geofencing feature or virtual boundaries monitored by GPS location-based devices, around a number of their store locations.
To wrap in simple words, it is like when a mobile app user came within the geo-integrated features, a targeted ad or special promotion appeared on their phone. All in all, with the help of this campaign, Whole Foods raised its post-click conversion rate to 4.69%(link is external) approximately three times the national average of 1.43%.
2. Mobile Apps Have Dynamic Targeting Potential
Already you are well-versed with the rising number of mobile app and its ever-lasting impacts on our daily life, many new entrants and startup businesses are ready to invest in mobile apps. Also, the big names in the business world are opting for mobile apps to improve their business customer service and stay ahead of the trajectory.
Mobile apps offer an opportunity for all businesses to improvise and expand their customer service abilities. Primarily, there are two primary methods through which mobile apps enhance their customer service potential.
- Customer-facing technologies, like interactive chatbots
Below are some examples of how mobile apps and their app-centric methods work to improve customer service for business in the present dynamically changing space.
Integrating ChatBots Gains Customer Trust
The inception of Chatbot technology has revolutionized the conventional business approaches and especially the customer-centric arena. So, if you dwell from the same verticals, then make sure you hire app developer or an iOS proficient that is well-versed with chatbots integration in mobile apps.
Chatbots and other customer-centric facing technology in mobile apps offer another feather in your head through garnering customer trust and goodwill.
Integrating CVS and Walgreens Offer Convenience
If you are new to the term CVS, let me help you with a quick and simple definition.
“Concurrent Version System (CVS) is a program that allows developers to save and retrieve distinctive development versions of source code”.
So, integrating CVS and Walgreens provides apps that improve customer service through convenience by letting customers refill orders and prescriptions in their own apps.
3. Mobile Apps Bring Customer Loyalty
What is the biggest challenge in business?
Of course, to “earn customer loyalty”.
In order to provide you with a lending hand, the mobile app comes to the rescue. And, to have a mobile app, you need to hire mobile app developers with proven track-record that reaps your business secure loyalty among users.
Customer loyalty procurement via an app usually takes the form of loyalty programs and promotions—either extensive too, or compatible with a respective firm app.
With the help of an app-based loyalty program or promotion, a business needs to inform users about the early-bird special offers, proceeding out strategically timed promotions, or offer access to extensive deals as users come within a certain radius of your store.
Starbucks Rewards is an attractive example of the impact a loyalty program can leave on securing customer loyalty, which, in turn, can improve the business’s bottom line.
4. App Data Braces Marketing Automation
The time a user downloads a mobile app, a treasure trove of worth-the-value clients data is unlocked, all of which hold the abilities to generate revenue for your business.
Ultimately, clutching and scaling mobile user analytics allows businesses to track, measure, and streamline their respective marketing campaigns for user engagement and returns.
The advantages brought by analyzing app data consist of the following:
- In-depth understanding of customer behaviors
- Distinctive ways to segment users grounded on interests and online behavior.
- Capability to build personalized campaigns and messages
- Ability to identify the best channels for gratifying the messages
- Potential to determine the optimal time to reach a targeted audience.
Considerably, brands utilize data collected from mobile app analytics to automatically optimize their marketing efforts and deliver messages in the most relevant context for the clientele base.
Thus, following the context, the process of converting users to paying customers becomes a simple ABC.
In The End… What matters is your business value and numbers, right?
To reap enormous benefits and uphold your revenue, paying attention to the consumerization of technology is indispensable. As you know mobile space is escalating the capabilities for digital solutions, the broader need to hire mobile app developers for not just startups, smaller enterprise funnels down to partner with trusted and savvy-experienced software development company.